Go to content

INTERNSHIPS

Home > Internships > Operation Zhang Qian 2018 > Reports > A Glimpse of the Greater Bay Area Through the Lens of New Retail

Reports

A Glimpse of the Greater Bay Area Through the Lens of New Retail

2018-09-15

鄧安恩

TANG On Yan

怡和管理有限公司

Jardine Matheson Limited

廣州

Guangzhou

 

As a renowned convenience store brand affiliated to Dairy Farm, 7-Eleven South China was founded in Shenzhen in 1992, with business develops predominantly in Southern China region. This internship opportunity allowed me to gain insight into the operation of 7-Eleven South China, via rotating jobs at both the front-office and the back-office sectors.

 

I first worked in a local store for one week, with a view to acquiring hands-on experience in customer service. Then, I conducted research on the competitive business environment for the Retail Support Department for two weeks. Lastly, I assisted in the operation of the Marketing Department to learn about digital and Point of Purchase (POP) marketing. For instance, I was given the opportunity to conduct field study on customers’ feedback on electronic display boards and new store environment, and drafting advertising posts for 7-Eleven South China’s WeChat official account.

 

Thanks to the invaluable chance, I became more familiar with the prevalence of mobile pay and O2O services in Southern China. Various business opportunities arise from recent technological breakthrough as well, whilst 7-Eleven had collaborated with Union Pay to launch a “Union Pay 10-5 Price Reduction Scheme” to promote membership loyalty. Apart from increased conceptual understanding, I was impressed by the ample opportunities to interact with all walks of life in Guangzhou, which significantly enhanced my communication skills. Moreover, I found the close connection for multilateral exchange and learning between 7-Eleven in Hong Kong, Macau and Singapore (which are all under Dairy Farm) impressive. Such connection signifies the solidarity and can-do spirit of the company.

 

I really cherish the constructive advice given by and thought-provoking interaction with my colleagues. Through this learning experience, I gained a better understanding of the Greater Bay Area and learned to adopt an open-minded attitude in work and life.